When purpose meets swimsuits
Style & Sustainability
We are a London-born eco swimwear label, inspired by bold & empowered females. Our aim is to inject fashion into sustainability proving that you never have to sacrifice one for the other.
Pursuit was launched with the bold mission of fighting marine pollution by creating each individual swimsuit from regenerated ocean waste.
The Ultimate Fit
We are proud to offer sizing that is unique as the female body. All of our swimwear is sculpting and carefully designed to empower & enhance the female silhouette.
Made in the UK
From sketch to final product, each collection is designed in house and ethically manufactured to the highest quality within the UK.
Our customers are the heart of our brand, our express worldwide shipping allows us to connect with our customers on a global scale.
"The Viper Sculpt Suit is hands down my favorite piece I own. I love the craftsmanship and I love the fact it’s recycled. The special individual touch of a handwritten note was the icing on top. I always recommend you to all of my friends! Plus the suit looks absolutely amazing on." - Casey Brennan
"I fell in love with your swimsuits, completely worth the money and would highly recommended. The girls at pursuit swimwear are also great and really helpful with any queries and keeping in touch!" - @hannahlunn
"I have a curvy figure and it’s so nice to find a company that makes a swimsuit that actually fits my shape, is amazing quality, is comfortable and looks fab!" - Harriet Dawson
"Ordering from Pursuit the label was easy, the hard part was selecting which of the many pieces I wanted. Every time I’ve worn my rash suits, I’m always asked where they are from. I’ll proudly share how it is made from recycled materials. Keep up the great work and look forward to wearing your other pieces." - @g.rai.tri
"My Viper Suit still looks brand new after purchasing it in 2019, I take it with me on every holiday and wear it the majority of the time there. It’s nice to have a piece of swimwear that makes me feel confident and empowered and the brilliant design and fit is to thank for that. Thank you Pursuit" - Lucy Stephens
"Thank you for making women of all sizes look good and feel confident" - Kaire Laidna
"Pursuit the Label gives purpose a whole new meaning"
- Sports Illustrated Swimsuit
Get to know the women behind the London-based luxury swimwear brand.