When purpose meets swimsuits

Style & Sustainability

Style & Sustainability

We are a London-born eco swimwear label, inspired by bold & empowered females. Our aim is to inject fashion into sustainability proving that you never have to sacrifice one for the other.

Our Mission

Our Mission

Pursuit was launched with the bold mission of fighting marine pollution by creating each individual swimsuit from regenerated ocean waste.

The Ultimate Fit

The Ultimate Fit

We are proud to offer sizing that is unique as the female body. All of our swimwear is sculpting and carefully designed to empower & enhance the female silhouette.

Made in the UK

Made in the UK

From sketch to final product, each collection is designed in house and ethically manufactured to the highest quality within the UK.

Global Shipping

Global Shipping

Our customers are the heart of our brand, our express worldwide shipping allows us to connect with our customers on a global scale.

NEW DROP

SWIMSUIT OF THE MONTH

THE GIFT OF CHOICE

TREAT SOMEONE SPECIAL

Pursuit gift card

Pursuit gift card

£50
Give a special someone the gift of choice with our new Pursuit gift card. It's simple, select the value that you would like to gift, proceed to checkout and your gift card purchase confirmation will be sent via email along with instructions on how to redeem it.