Pursuit's take on The 2020 BAFTA's sustainability initiative

“The most sustainable garment is the one we already own,” Orsola de Castro, co founder of Fashion Revolution and fashion activist. This is a very true statement and one that guided the new ‘dress code’ for this years 2020 Baftas held in February.

 A guide was handed to all attendees of the ceremony as a directory of the best places to shop vintage or to rent their clothing. According to representatives.

 “The goal is that the EE British Academy Film Awards 2020 will be carbon neutral, working towards having a net positive impact on the environment.” …and the outfits weren’t all that had its eco credentials, even the red carpet was 100% recyclable.

 The first ever sustainable ceremony hosted by BAFTA was a success with many who took the sustainability brief seriously and looked incredible while doing so: Saoirse Ronan wore a dress made from discarded satin fabric, other celebrities opted for dresses made with sustainably sourced fabric and even going as far as wearing ‘lab- grown’ pink diamonds. It’s amazing to see how yarn/fabric innovation is pushing the boundaries and paving the way for a more circular fashion system. While nothing was mandatory, we’ve made note of those who chose not to follow through with the ‘green’ showcase. If the duchess of Cambridge can re-wear a vintage Alexander McQueen dress, why can’t everyone?

 We believe that this simple yet effective method of investing, taking care and re-wearing an item already in your wardrobe, will create a positive impact and hopefully be the shape of things to come. And not just for high class events like the BAFTAS.