The positive outcomes since we've been in isolation

At present, the news is very doom and gloom and it is very becoming increasingly tough to continue with a daily routine without thinking about what is going on in the world right now.

 It can be very difficult to remain positive and of course, it becomes easy to feel overwhelmed to face even the smallest of tasks, we all go through it and it’s totally normal! As founders of a growing swimwear brand, we are of course nervous about the future. Small businesses are particularly at risk, for us tasks like operations and managing cash flow are challenging right now as they will be for the large companies. However, we are not here to remind you of the difficult times. We are strong believers of using these challenges as lessons and motivators of change. We recently saw a quote, which was very fitting: ‘When you can’t control what is happening, challenge yourself to control the way you respond to what’s happening. That is where the power is’ (source unknown). Seeing this quote really helped our mentality and so we continued to search for positives, and we feel it would be beneficial to share them with you… so here we go, 3 positives to uplift you during crisis:

  1. Communities are coming together

Italy is bursting into song. With people staying in their houses and Italians as passionate as ever, live DJ sets are being blasted from balconies, ballads are being live streamed by famous singers through IGTV and neighbours are playing the violin to each other in an incredibly uplifting attempt to bring people together. We love this! Not only this but people are starting to actually connect with each other…notes are being posted under doors of those in self isolation as a gesture of goodwill, people are calling and face timing as opposed to the odd text and big companies like Pret are offering complementary coffees for NHS workers. It’s been a while since we felt such a proud sense of community!

  1. We finally have TIME

Being a London based brand, we know all too well how little time people actually have at the end of the day. Now, People have no other choice but to spend as much time at home as possible and there you have it, we are allowing ourselves to finally slow down without being forced to because of exhaustion. We can spend precious time with loved ones which otherwise might be cut short. We become closer, more connected individuals that are interactive, creative and resourceful.  We can focus on things we didn’t have time for. Like reading books from cover to cover, finding new passions, watching movies, perfecting a skill. You have the time!

  1. Greenhouse emissions are at an all-time low

There is one huge beneficiary from this situation: the environment. Aviation accounts for 2% to 3% of global carbon emissions so the fact that people are not travelling as much has significantly decreased greenhouses emissions, this coupled with a dip in industrial action in China. Our carbon footprint has dropped by a massive 25%! We are already seeing the benefits of this - the Canals in Venice are the cleanest they have ever been and our air is less polluted!

We will get through this, all together! Stay strong Pursuit girls, in the meantime, we will finish on the following:

Forbes states, ‘In times of constant negative messaging, you need an antidote so that you can keep your positive attitude and march forward with determination and hope. Be deliberate in activities that are positive, heart-warming, stress-reducing and laughter-inducing!’

Love, Annabel & Hannah