City Nights & Neon Lights

LONDON...the home of our brand & the influence behind our debut collection. We fell in love with city when we both moved here over 6 years ago; the glass buildings at Liverpool Street, graffiti walls in Hackney Wick & the mix of historic/modern architecture is what really sets London apart from other cities. 
When we created Pursuit we really wanted to represent London as much as possible, from the pattern of our print to the location of our shoots, which leads us to talk to you about our most recent city shoots that can be found on our Instagram - @pursuitswimwear.
We found various locations around London to shoot some new cool images & to show you that our swimwear can be styled with everyday clothing (not just worn on the beach!). Let’s be honest, London is often rainy & grey, but that shouldn’t stop us from wearing our favourite swimwear pieces all year round!
Our first location was Canary Wharf Crossrail Rooftop, a tropical jungle located at the top of an industrial office block, with its open air glass roof & exotic palm trees, it’s the perfect escape from the bustling city. 
We did this shoot in house, this included everything from taking the images, modelling and styling (along with help of the lovely Martina). We paired our Low-Key/Sky-High monochrome set with a white bomber jacket & sock trainers for the ultimate ‘urban/streetwear’ feel. We then reversed the set & added a long faux python print trench in luminous green to give a more sexy, powerful look. By reversing the set & changing the style of jacket we demonstrated how our swimwear can look sporty & sexy all in one set.
Co-Founder Hannah, crossrail roof garden. Shot by Co-Founder Annabel Humphrey Co-Founder Hannah, Crossrail roof garden.
Shot by Co-Founder Annabel Humphrey
Next we shot our mist Rash suit, we styled this with a red motorcross style top & chunky trainers, this look was our personal favourite as the high-cut leg of the Rash & the sporty style zipper top was figure flattering and still gave us the perfect urban edge!
 
Co-Founder Hannah, Crossrail roof garden.
Shot by Co-Founder Annabel Humphrey
Our most recent shoot took place by the River at South Bank, we used our original campaign girl Lani & the gorgeous Tilly to model some of our range. We added again sporty bombers & trenches all in black to give the ultimate sport-luxe feel. 
For any of you that have been following us for a while will know our love for neon lights, so when we spotted an industrial bridge with 6 pink neon lights underneath we HAD to shoot there... we included our ROC print low-key/Sky-high set on Lani & Tilly wore the Bliss/Touché set in Jet. These images came out as our personal favourites - head over to our Instagram @pursuitswimwear to see all of the pictures!
 
Lani & Tilly, Southbank.
Shot by Co-Founder Annabel Humphrey
 
We had so much fun creating different looks for our swimwear & being involved in shooting and modelling ourselves & we can’t wait to do more! 
We have an exciting shoot coming up for the festive season so keep your eyes on our Instagram to see what we have in store...
Love Hannah & Annabel X
Follow us on Instagram for all the behind the scenes - @pursuitswimwear

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