The design process behind our 5x sell out swimsuits

Our signature styles and the two swimsuits that have been a total hit this year... the Rash & the Viper Sculpt, here is all you need to know about our 'Hero' pieces. 

Our Rash suit was launched in May 2018 when Pursuit first launched, meaning it was part of our very first collection. If we are being totally transparent with you guys; when we were having our design days we were going back & forwards with this style saying 'Shall we or shall we not' we decided to go for it & we cant believe the response we've had on this suit. We took inspiration from the modern surf girl & created a monochrome must-have! In June 2019 the suit appeared on Love Island on the ultimate surfer babe Lucie Rose Donlan - the suit then sold out before the show had even finished, we placed a restock order which then sold out again. We are so pleased to announce that this suit will be a carry over piece for us as you guys love it so much & it will be back on our site next week! 

Our Viper Sculpt suit was a design development piece originally starting from the Rash which was developed into our pink Viper's which we then created the Viper Sculpt from. The Sculpt suit is the perfect piece to enhance the female figure & it really does suit all body types (this is something we have always had at the fore front of our brand when designing). The Sculpt sold out within a couple of days after launching & just like the Rash we restocked & then it sold out again. We have received endless messages, emails & DM's asking for this piece so are pleased to announce that this item will be carried over into our new season & will be live on our site very soon. 

There you have our 'Hero' pieces & the two swimsuits you need to have on your holiday hit list! These items also look great paired with clothing such as denim & leather (vegan leather of course!) 

We know alot of you have the pieces already, so for those waiting we have brand new styles set to launch early in the new year... We are beyond excited for these & we hope you all love them as much as we have loved designing them!

Hannah & Annabel x