Sustainable Swimwear Blog l Recycled materials l Pursuit the Label

British Vogue, Fashion's Eco Evolution. June 2020.

British Vogue, Fashion's Eco Evolution. June 2020.

Pursuit was absolutely honoured to be featured across a full page editorial entitled 'Sun Spells' in British Vogue, June 2020 Issue Fashion's Ec...

Styling tips: Match your sustainable swimsuit to your destination

The Strike suit is a staple design that looks equally as chic with clothing as it does for the beach! Made from ECONYL®, a 100% post consumer waste...

COVID 19 update: We're here for you

In unprecedented times such as these we are need to come together to get through it as best we can. We wanted to take the time to reassure all of o...

Eco-Friendly Packaging

The choices we make have a wider impact than just ourselves, which is why we are dedicated to reducing our environmental footprint.

8 ways to style your reversible bikini

Here at Pursuit, we recognise that what was once a basic piece of clothing to tan in, is now considered a huge fashion statement and we're all for it!

A day at home with our Founders

Disclaimer: we aren't unfortunately sat on a lounger outside Blowout Ibiza as pictured (left to right: Annabel & Hannah) we're working from hom...

What we're reading, watching & listening to

Seeing as our schedules are somewhat not so busy these days, we're catching up on all the books, films, series, podcasts, the list goes on...that w...

Isolation: The GOOD news

It's in times like these, that you really see the power of humanity. Companies and communities alike are coming together showing small acts of kind...

How to care for your sustainable swimwear

While a good tan is bound to fade, when cared for properly, your swimsuits colour should be just as vibrant as the day you first tried it on! We kn...

Self-care isolation tips

Self-care from home: So firstly, we hope everyone is keeping well during this difficult period. This is not easy for anyone however with the world ...

The positive outcomes since we've been in isolation

At present, the news is very doom and gloom and it is very becoming increasingly tough to remain positive. We are strong believers of using these c...

International Women's Day: Virgin Start Up 50/50 pledge

In honour of International Women's Day, Co-Founders of Pursuit, Annabel & Hannah look back to a highlight of 2019; when they sat down with The ...

Pursuit's take on The 2020 BAFTA's sustainability initiative

“The most sustainable garment is the one we already own,” Orsola de Castro, co founder of Fashion Revolution and fashion activist. This is a very ...