Sustainable Swimwear Blog l Recycled materials l Pursuit the Label

ECONYL® regenerated nylon: from waste to wear

Video here

We're rebranding Black Friday to Transparent Friday

What you don't know about Black Friday discounting We’re saying no to Black Friday. Black Friday is a marketing phenomenon taken from US tradition ...

POWER IN PURSUIT: Gemma Sheppard, Celebrity fashion stylist

We are so excited to share with you the next in our series of Power in Pursuit - our interview with celebrity stylist Gemma Sheppard. Gemma has ha...

Details in the Design

At Pursuit, each collection is designed in-house. When we launched the brand we had a strong clear vision for what we wanted to produce, we made it...

POWER IN PURSUIT: Chloe McNiven - Entrepreneur, Life Coach & Dancer

What an amazing start it has been to our Power in Pursuit blog series! We were amazed to hear how many of you were inspired by Lucie Rose Donlan's ...

POWER IN PURSUIT: Lucie Rose Donlan

We are so excited to share with you our latest project – Power in Pursuit! Power in Pursuit is a new blog feature where we will publish interviews ...

World Environment Day: channelling our reflections into Pursuit

The world has recently brought to light many issues that had been underlying for some time. This World Environment Day gives us time to reflect and...

British Vogue, Fashion's Eco Evolution. June 2020.

Pursuit was absolutely honoured to be featured across a full page editorial entitled 'Sun Spells' in British Vogue, June 2020 Issue Fashion's Ec...

Styling tips: Match your sustainable swimsuit to your destination

The Strike suit is a staple design that looks equally as chic with clothing as it does for the beach! Made from ECONYL®, a 100% post consumer waste...

COVID 19 update: We're here for you

In unprecedented times such as these we are need to come together to get through it as best we can. We wanted to take the time to reassure all of o...

Eco-Friendly Packaging

The choices we make have a wider impact than just ourselves, which is why we are dedicated to reducing our environmental footprint.

8 ways to style your reversible bikini

Here at Pursuit, we recognise that what was once a basic piece of clothing to tan in, is now considered a huge fashion statement and we're all for it!

A day at home with our Founders

Disclaimer: we aren't unfortunately sat on a lounger outside Blowout Ibiza as pictured (left to right: Annabel & Hannah) we're working from hom...